Marketing to Gen Z

Already one of the most powerful consumer forces in the market, Gen Z (born 1996-2010) is driving a new era of empowered consumerism. Understand how today’s teens and young adults are rewriting the rules for brand behavior through their “old school” values, new American pragmatism, and desire to co-create with their favorite brands. Having internalized the lessons of the Great Recession, this generation blends the practicality and work ethic of older generations with the high ideals and digital prowess seen in youth culture. They are indeed Old Souls in Young Bodies™.

Key Takeaways:

  • How Gen Z differs from Millennials
  • What Gen Z believes and values
  • What perspectives shape their experiences
  • What drives Gen Z to make a choice
  • What makes brands relevant to Gen Z
  • Recognize the major influences of Gen Z

Leveraging the Millennial Mindset®

Today’s consumers have new expectations. They are hyper-connected, content-consuming and more likely to bypass traditional forms of marketing and listen to their peers. Do you know how to find your next profit opportunity? Jeff will uncover ways your organization can navigate, and, more importantly, prioritize and quantify youth culture influence to increase sales and profits. Jeff will show the financial impact on consumer spending and brand preference across generations by delving into how the youth culture of today is directly influencing the attitudes and purchasing decisions of older generations.

Key Takeaways:

  • Learn the 6 mindsets that influence the purchasing decisions of modern consumers
  • Uncover the new rules of marketing to Millennials
  • Understand the impact of Millennial influence, as they are early adopters of many technologies and products that become popular across generations
  • Learn what drives Brand Love®
  • Discover how savvy retailers gain a frequency of use and price elasticity advantage

The Power of Purpose & Brand Love®

Whether you are either planning to or already have implemented some sort of purpose driven initiative, make certain you have an ecosystem in which the profit is fueling the purpose and vice versa. Jeff will encourage attendees to rethink how their purpose relates to the financial goal.  In order to maintain a sustainable brand, it is important to link your purpose and profit. Make sure your purpose is clear, that it fuels brand energy and increases employee engagement. A purpose should do more overall good, and thus increase your profitability.

Key Takeaways:

  • Learn how to innovate for a better world while competing for higher profits
  • Discover how to leverage the Purpose/Profit Loop & win with consumers
  • Uncover why todays modern consumer leans to brands whose values align with their values
  • Learn the key questions to ask to align key stake holders, employees, and consumers to your business model
  • Uncover how purpose creates cultural conversations for brands that are looking for more word of mouth and word of mouse
  • How to connect your brand purpose to your key financial drivers using the Purpose-Profit Loop™

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