When thinking of Gen Z, it’s likely you would compare them
to Millennials. In some ways, you are right. Both being digitally savvy,
they are the people you call—or text because they won’t answer the
phone—when you can’t figure out how to send a PDF. But in reality, Gen Z
and Millennials are very different. In terms of attitudes towards
money, privacy and success, Gen Z has a lot more in common with their
grandparents and great-grandparents making them Old Souls in Young Bodies™.
In terms of beliefs, they are in a world of their own. While Millennials were all about the environment, Gen Z’s platform is equality. When Millennials were loudly voicing their opinions on social media, Gen Z was actually creating movements like #NeverAgain. Brands will be smart to understand that Gen Z is different, and as they are estimated to represent 40 percent of consumers by 2020, should be marketed to accordingly.
Click below to hear more about Old Souls in Young Bodies™.
Upcoming speaking events:
4/16: Financial Brand Forum, Las Vegas, NV
5/8: Retail Innovation Conference, New York, NY
5/23: SponsorshipX, Toronto, ON
6/9: Private event, Hong Kong
If you are in any of those cities and would like to connect, let me know!