JEFF

Convenience is Ageless

I was in Las Vegas speaking at the Financial Brand Forum last week. When I had a bit of downtime, I popped into a Starbucks to grab a coffee. No one in line ahead of me, I quickly ordered from the woman at the register and waited. I waited while multiple people strolled in, grabbed…

Old Souls in Young Bodies™️ Research Approach

When thinking of Gen Z, it’s likely you would compare them to Millennials. In some ways, you are right. Both being digitally savvy, they are the people you call—or text because they won’t answer the phone—when you can’t figure out how to send a PDF. But in reality, Gen Z and Millennials are very different.…

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