JEFF

Generational insights at the speed of what's next

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Get a sample of Jeff’s new book:

The Purpose Advantage

And learn about what it takes to thrive in a new era of brand building. As the rules of this era are being written, it’s paramount that marketers understand and align on how to differentiate their brand and drive revenue. In this crowded marketplace, meeting strong standards in the four P’s is cost of entry.

Brand purpose — the 5th P – a brand’s reason to exist beyond profit, is playing an increasing role in the decision-making of modern consumers. In this engaging book, you will learn the four key frameworks for uncovering, pressure testing or evolving your brand purpose.

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About Jeff Fromm

Jeff Fromm is a top-ranked professional speaker on the topics of youth marketing, consumer trends, and innovation. He is a weekly columnist for Forbes and co-author of three youth marketing books: Marketing to Millennials, Millennials with Kids, and Marketing to Gen Z.

Jeff has more than 25 years of marketing consulting experience across a variety of brands. His strength is identifying profitable growth strategies based on changing consumer behavior.

Jeff spearheaded the Millennials research partnership with The Boston Consulting Group and Service Management Group. In 2011 he founded the consumer trends insights and youth marketing conference, Share.Like.Buy.

Jeff graduated from The Wharton School of the University of Pennsylvania, and attended The London School of Economics. He is a married father of three grown Millennials.

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Books

Marketing to Millennials
Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, Jeff reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully.

Millennials with Kids
Millennials with Kids changes how we think about this new generation of parents, while it provides profound insights for marketers and brand strategists who seek to earn their loyalty. This book captures data from a new large-scale generational study and reveals how to enlist Millennial parents as co-creators of brands and products.

Marketing to Gen Z
Drawn from original quantitative research and interviews, Marketing to Gen Z paints a fascinating portrait of the world’s newest consumers. Having internalized the lessons of the Great Recession, this pivotal generation blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this “mobile first,” socially conscious group requires real change – not merely tweaks to the Millennial plan.

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